Last updated: 2 April 2026
EatUP! (operated by Multiplier Ltd) is a customer engagement and rewards platform that connects restaurants with their customers. We facilitate restaurant reviews, loyalty rewards programs, referral systems, and customer relationship management tools.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services. We act as an intermediary between you and our restaurant partners, and understanding how your data flows between us and restaurants is crucial.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not use our services. By using EatUP!, you consent to the data practices described in this policy.
When you create an account or interact with our services, we collect:
When you leave a review or provide feedback:
When you participate in rewards programs:
This is a core part of our service. When you interact with EatUP!, your information is shared with the specific restaurant(s) you engage with. This sharing is essential to deliver the services you expect.
Managing Customer Relationships
Restaurants receive your contact information (name, email, phone number) to maintain their customer database and communicate with you about their offerings. This allows them to build a relationship with you as a customer.
Delivering Rewards
When you earn a reward or voucher, the restaurant receives your details along with the voucher code to validate and redeem your reward when you visit.
Processing Reviews and Feedback
Your reviews and feedback are shared with the restaurant to help them improve their service. This includes your name, rating, written feedback, and any photos you submit.
Marketing Communications
If you've provided marketing consent, restaurants may use your contact information to send you promotional offers, updates, special events, and other marketing materials via email and SMS.
Referral Program Management
If you participate in referral programs, restaurants receive information about your referral activity (who you referred and when) to process referral rewards for both you and your referees.
Important: Independent Data Controllers
Each restaurant is an independent data controller for the information they receive about you. They are responsible for how they use, store, and protect your data according to their own privacy practices and applicable laws. We encourage you to review each restaurant's privacy practices.
Your Control Over Communications
You can opt out of marketing communications at any time by:
Please note: Transactional messages (like reward confirmations and voucher details) may still be sent as necessary to deliver the service you've requested.
In addition to sharing your information with restaurant partners, we use your information for the following purposes:
We work with trusted third-party service providers to deliver our services. These providers process data on our behalf under strict data processing agreements:
We do not sell or rent your personal information to third parties for their own marketing purposes.
You can control cookies through your browser settings. Most browsers allow you to refuse or accept cookies, or alert you when cookies are being sent.
Please note: Disabling essential cookies may impact platform functionality and your ability to use certain features.
We retain your personal information for as long as necessary to provide our services and comply with legal obligations:
You have the right to request deletion of your personal data at any time, subject to certain legal exceptions (see Section 7 below).
As a UK-based company, we comply with the UK GDPR and Data Protection Act 2018. You have the following rights:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data, subject to certain legal exceptions (e.g., legal obligations to retain records).
Right to Restrict Processing
Request that we limit how we use your personal data.
Right to Data Portability
Receive your personal data in a structured, commonly used format and transfer it to another service.
Right to Object
Object to processing of your personal data for direct marketing or based on legitimate interests.
Rights Related to Automated Decision-Making
Right not to be subject to decisions based solely on automated processing that significantly affects you.
Right to Withdraw Consent
Where we process data based on consent, you can withdraw consent at any time.
Right to Lodge a Complaint
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:
ICO Website: https://ico.org.uk
ICO Helpline: 0303 123 1113
How to Exercise Your Rights:
To exercise any of these rights, please contact us at:
Please include: your full name, email address, phone number (if applicable), and specific details of your request.
We will respond to your request within 30 days as required by law. In complex cases, we may extend this by an additional 60 days and will inform you of the extension.
Our services are not intended for children under the age of 16 (the age of digital consent in the UK under GDPR). We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete that information as quickly as possible.
If you believe we have collected information from a child under 16, please contact us immediately at george@multiplier.info.
Your personal data may be transferred to and processed in countries outside the United Kingdom and European Economic Area (EEA), including the United States, where some of our service providers (such as Supabase, Twilio, and Stripe) maintain servers.
When we transfer data internationally, we ensure appropriate safeguards are in place, including:
For more information about international transfers and the safeguards we use, please contact us at george@multiplier.info.
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your data:
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make material changes, we will:
Continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Multiplier Ltd trading as EatUP!
Address: 71-75 Shelton Street, London, England, WC2H 9JQ
Email: george@multiplier.info
Data Protection Inquiries: Please use the subject line "Data Protection Request" or "Privacy Inquiry"
Response Time: We aim to respond to all privacy-related inquiries within 30 days as required by UK GDPR.